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全球买家信赖的B2B服务提供商选择平台

Clutch&鼎韬  |  2020年07月10日
Clutch是连接全球服务提供商和来自世界各地企业买家领域的领导者。该评级和回顾评价平台发布在B2B服务市场中最广泛和最具参考价值的客户回顾评价。Clutch在过去的5年中每年增长50%或以上,并且在《Inc.》杂志评选的2018年美国成长最快速的私营企业5000强榜单中位列第412位,在《Inc.》杂志评选的2019年美国成长最快速的私营企业5000强榜单中位列第773位,此外还位列Linkedin评选的50强初创企业第27位。被Inc.、企业家、今日美国、Business Insider、赫芬顿邮报等多家媒体报道。B2B公司在谷歌和社交媒体上分享他们在Clutch平台的体验。

About Clutch

I. 关于Clutch

Clutch is the leader in connecting global service providers with corporate buyers from around the world. The ratings and reviews platform publishes the most extensive and referenced client reviews in the B2B services market. Clutch has grown by 50% or more every year throughout the past five years and is ranked #412 in Inc.'s 2018 and #773 in Inc.’s 2019 list of the fastest-growing private companies in the U.S. and #27 in LinkedIn's list of the top 50 startups, covered in Inc., Entrepreneur, USA Today, Business Insider, Huffington Post, and more. B2B Companies Share Their Clutch Experience on Google and Social Media.

Clutch是连接全球服务提供商和来自世界各地企业买家领域的领导者。该评级和回顾评价平台发布在B2B服务市场中最广泛和最具参考价值的客户回顾评价。Clutch在过去的5年中每年增长50%或以上,并且在《Inc.》杂志评选的2018年美国成长最快速的私营企业5000强榜单中位列第412位,在《Inc.》杂志评选的2019年美国成长最快速的私营企业5000强榜单中位列第773位,此外还位列Linkedin评选的50强初创企业第27位。被Inc.、企业家、今日美国、Business Insider、赫芬顿邮报等多家媒体报道。B2B公司在谷歌和社交媒体上分享他们在Clutch平台的体验。


Content Published on Clutch

1. Clutch上发布的内容


Directory Page/名录页

Client Review/客户回顾评价


Key Data of Clutch

2. Clutch的关键数据

202,300+ companies with profile

Clutch平台上有202,300余家有简况的企业

62,200+ client reviews

Clutch平台上有62,200余条客户回顾评价

Clutch平台具有客户回顾评价的企业有1.3万家。相关团队每月为大约500家企业收集首条客户回顾评价,因此这项数据在快速增长。

There are about 13,000 companies with reviews on Clutch. The related team collects the first review for about 500 companies every month, so this number increasing rapidly。

65% of B2B buyers use third-party reviews to vet and hire service providers

65%的B2B买家使用第三方的回顾评价来审查并雇用服务提供商

More than 550,000 people who use Clutch each month to find a service provider

每月,有超过55万人使用Clutch平台寻找服务提供商

The 550,000+ buyers every month is less than the actual unique visitors that Clutch see every month. That way Clutch is conservative and making sure to account for some of these visitors being service providers looking at their profiles. A large majority of traffic (about 75%) of Clutch comes directly from organic search which suggests that this traffic is coming from buyers searching for service providers.

每月55万余买家少于每月Clutch看到的实际独立访客数量。这种方式下统计出的结果是保守数量,且为了确保对作为服务提供商查看其自身简况内容的访客负责。Clutch绝大多数访问量(大约75%)直接来自于自然搜索,这点就暗示了这些访问量是来自于买家对于服务提供商的搜索。

About 32% of Clutch's traffic comes from the US, 10% from India, and about 10% from Canada and the UK.  All of this traffic information comes from Google Analytics.

Clutch平台上大约32%的访问量来自美国,10%来自印度,大约10%来自加拿大和英国。所有这些访问量信息都来自谷歌分析。

Besides, this traffic does not include traffic from our sister website The Manifest (themanifest.com). Getting reviews on Clutch allows a service provider to be included on The Manifest which is another benefit of being active on Clutch since it sees a significant number of users. (About 150,000+ every month).

此外,这些访问量还不包括来自Clutch的姐妹网站The Manifest(themanifest.com)。在Clutch平台上获得客户的回顾评价使服务提供商能被涵盖在The Manifest平台上,这也是另一项在Clutch平台上活跃的益处,毕竟The Manifest平台也有大量的用户(每月大约15万+)。


Clutch Mission

3. Clutch的目标

Helping businesses around the world connect and be more successful together.

帮助世界各地的企业建立联系,共同取得更大的成功。

Clutch’s main purpose is to help businesses connect and be more successful together. How? 

Clutch的主要目标是帮助企业互相连接,共同取得更大成功。如何做到?

We collect and publish client reviews of services agencies and software providers, conducted by analysts, mostly over the phone.

我们收集并发布服务机构以及软件服务商的客户回顾评价,这个过程主要通过分析师执行,并主要通过电话实现。

We feature ratings of services and software based on their ability to help business users.

我们对于服务及软件的评级主要基于他们帮助商业用户的能力。

We publish data-driven research and resources to help business users make more informed decisions.

我们发布数据驱动的研究及资源,以帮助商业用户制定更明智的决策。


Clutch Vision

4. Clutch的愿景

Be the go-to resource for organizations to identify leading B2B service providers and complete their projects successfully.

成为机构确定领先B2B服务提供商并成功完成其项目的关键资源。

Buyers: Organizations will be able to confidently identify the top providers across the globe in 100’s of different services for free. Buyers will be better informed about their options and see meaningful improvement in the success rates of key initiatives

买方:各机构将能够免费且自信地确定全球100项不同服务的顶级供应商。买家将更好地了解他们的选择,并看到关键举措的成功率有了显著提高。

Service Providers: Leading service providers on Clutch will see both their revenue and project success rates grow. Strong performance on Clutch will be the gold-standard accolade in their market.

服务提供商:Clutch平台领先的服务提供商将看到他们的收入和项目成功率的增长。在Clutch平台上的强劲表现将成为在其市场的黄金标准荣誉。

Market: Deceptive ratings sites will be vanquished. The market for small and midsized service providers will grow. Global economic efficiency will improve.

市场:欺骗性的评级网站将被击败。中小型服务提供商的市场将会增长。全球经济效率将提高。

Team Members will find unique growth opportunities in a challenging but supportive work environment. Alumni will look back fondly on their time and credit some of their future success to their professional development while at Clutch.

团队成员将在充满挑战但支持性强的工作环境中找到独特的成长机会。曾经在Clutch工作的人将会满怀深情地回顾他们的时光,并将他们未来的一些成功归功于他们在Clutch期间的专业发展。


Team Growth

5. 团队增长

Our team includes more than 120 people who work both in-house and remotely.

我们的团队超120人,包括内部员工和远程办公员工。


Sister Websites: The Manifest & Visual Objects

6. 姊妹网站:The Manifest和Visual Objects

The Manifest

Visual Objects


Why Clutch

II. 为什么选择Clutch

https://clutch.co/service-providers

Helping You Grow and Market Your Business

帮助您增长并营销您的业务

Your all-in-one platform for building connections and trust with more than 500,000 prospective clients who are ready for the next step.

为您服务的一体化平台,为您同超过50万已经为下一步准备好的预期买家建立联系和信任。


How It Works

1. 怎样运作

1) Create a Company Profile

创建公司简况

2) Collect Reviews

收集回顾评价

3) Market Your Brand

营销您的品牌

4) Get Qualified Leads

获取符合的潜在客户


Preview Process

2. 评价流程

Send Clients to Us – We'll Collect Reviews for You

向我们发送客户信息-我们将为您收集客户回顾评价


Service Providers: Submit client references.

服务提供商:提交客户参考信息。


Our review team

我们的回顾评价团队

*Schedules a short phone interview with each client.

与每位客户安排一次简短的电话访问。

*Verifies the reviews and edits them for length and clarity.

验证评价内容并对其进行长度和清晰度编辑。

*Publishes reviews to service providers’ profiles.

将评价内容发布到服务提供商的简况页。

Alternatively, for smaller projects or clients that prefer to leave a review online, service providers can share their unique company review link.

或者,对于喜欢进行在线回顾评价的小型项目或客户,服务提供工商可以分享他们唯一的公司回顾评价链接从而完成评价。


In-Depth Review Collection, Verification, Curation

3. 深度的回顾评价收集、核实、管理

Clutch publishes the most extensive and referenced client reviews in the B2B services market.

Clutch发布在B2B服务市场中最广泛和最具参考价值的客户回顾评价。


Global Reach

4. 全球覆盖

Examples of positive results service providers around the world have experienced while using Clutch.

世界各地的服务提供商在使用Clutch时都体验到的一些积极的成果。


Importance of Reviews

5. 回顾评价的重要性

The main content Clutch produces is client reviews because third-party, unbiased reviews are important in the B2B buying process.

Clutch产生的主要内容是客户评价,因为第三方、公正的评价在B2B购买过程中很重要。

65%的B2B买家使用第三方评价来审查和雇用服务提供商。


Promote Your Business With Our Free Marketing Tools

6. 利用我们免费的营销工具推广您的业务

*Listing on The Manifest & Visual Objects

被列示于Clutch的姊妹网站The Manifest和Visual Objects平台

*Leader Awards

领导者奖项

*Blog Content

博客内容

*Badges and Widgets

徽章和微件


Why Leading B2B Companies Trust Clutch

7. 为什么领先的B2B公司信任Clutch

*Easy Review Process

轻松的回顾评价流程

*Company and Review Verification

公司及回顾评价验证

*Personalized Customer Service

个性化的用户服务

*Reliable Leads

可靠的潜在客户

*Objective Data and Marketing Materials

客观的数据和营销材料

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